By Caroline Towers

Social media is amazing, it connects you with people around the world, allows you to share your blog or business and allows you to find new content.

It can also be overwhelming, time-consuming and if you are still in the early days of your brand, you don’t know where to start. Have no fear, today I am going to share with you what you can use the different platforms for and where to begin with your social media journey!

Social Media Platforms

Below are the current popular social media platforms which you might want to consider having an account on:


Facebook is the biggest platform in the world per active users. This means there is a high chance people you want to connect with are on their somewhere! I’d recommend having not only a personal account but also a page for your brand, blog or business. This way people you don’t know can connect with you and keep up to date with what you are sharing.


Instagram is the fastest growing and is owned by Facebook. This platform is all about images which make it appealing to scroll through and a picture tells a thousand words so it’s a different way to connect with your potential audience. The use of hashtags also makes it easier for you to be discovered or to find people who might enjoy your content. With the introduction of Stories, you can connect even more and share more behind the scenes posts too. I must admit, it’s my current favourite platform!


Twitter is another great place to connect and have conversations with others. You can also share things multiple times (without being spammy) as the platform moves so quickly they may not see it the first time (depending how many people your followers follow). Like Instagram, using hashtags can help you connect with people. I find twitter is a great place to discover what is happening in the world.


Snapchat is a video and image platform, which I must admit I don’t use as much since the launch of Instagram Stories. However, I know some brands have built up a big following and find it a great way to connect with their audience.


LinkedIn is a little bit like Facebook but for business. It’s a place to make business connections of people in your industry (or people who you’d like to work with). Depending on the content you create it can be a good place to share what you have been doing.

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Google Plus:

Google Plus isn’t a platform I actively use but I will say it’s a good idea to have an account and share your posts there. As it’s owned by Google it doesn’t do any harm to your SEO when people are using the biggest search engine in the world!


Although Pinterest isn’t a social media platform, instead it is a search engine, I’m including this as is it is a great place to share your posts and drive more traffic to your website. Having at least one image or graphic on your blog posts which can then be pinned is a good idea.

These are the main social media platforms which you can use. I would recommend having an account with the name you are using online for all of them, whether this is your name or the name of your blog or business.

When you set up the accounts, ensure they match your branding with colours, images or logos so people can instantly recognise it’s you!

Where to begin!

Once you have set up your social media accounts it’s time to decide which ones to focus on first. In the beginning, I would recommend focusing on one or two platforms to really grow your following and connect with people. Try it for a few months and then if you want to change your focus you can.

To know which ones to start with, take a look at where your potential audience might be hanging out the most. Also, think about which platforms you enjoy using – If there is an overlap then you know this is where you want to begin!

When it comes to growing a following on your social media, remember it take time but with focus and consistency, you will begin to grow! It’s a great tool to help you with brand awareness, to allow people to discover you and for you to find people too.

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Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!