By Caroline Towers

Instagram Stories are one of my favourite ways to connect with others online. Not only do I enjoy creating them but I also love to watch them! Today I’m sharing with you why you might want to add Instagram Stories to your online brand!

Get Connected

As I mentioned Instagram Stories are a great way to connect with people. You can give people an insiders view into your life, behind the scenes of your blog or business and help your potential clients and readers to get to know who you are. You can bring your brand to life in a way you can’t with your Instagram images alone. You can share less curated content, talk to your audience and ask them questions to help you get to know them better – Great ways to do this are through the Instagram Poll feature.


RELATED: 7 Instagram Accounts We Love Right Now

Take It To The Next Level

If someone has followed you for a while or if they are new to your brand, it’s a quick and easy way to take your relationship to the next level. Hearing a voice and seeing a person (if you decide to show your face) can make a huge impact in making people want to read your blog or buy from you. It elevates the know, like and trust factor to the next level much quicker.

Instagram Likes It

Instagram is putting a lot of focus on Instagram Stories, showing them further down the feed well as in their usual place at the top. They’re also regularly bringing new features and additions to make us all want to use this part of the Instagram app even more. It’s a good idea to get comfortable with using Instagram Stories as it’s not going away anytime soon!


It’s Fun to Be Creative

You can be creative with your Instagram Stories and it’s also a great place to trial different things to see what your audience responds to – If they are not successful they will be gone after 24 hours! Being creative it’s a great way to help you stand out and also helps keep it fun for you.

These are a few reasons to use Instagram Stories for your brand – I personally love making them and watching them. Follow, connect and tag us on your stories at @thecontentedit – I can’t wait to see what you come up with!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!