By Caroline Towers

I started my very first blog in 2011. I had no idea what I was doing, or really what a blog was. After completing my degree in Creative Writing & English Literature, plus starting my freelance work, I saw it a way to keep up my writing & learn more about the online business space.

At the time, many of the blogs I was reading online were posting daily. Some were even posting multiple times per day so I decided I was going to blog every single day.

I didn’t even last the first week.

I set myself up for failure from day 1. At the time I was building a freelance social media business, a product business & still learning all about the online world.

I had no plan & I didn’t know what I was going to blog about.

Learn from my mistakes


What I recommend now is to start slowly. You’re better to start with 1 blog a month & build up from there, rather than aiming big & stumbling before you get going.

After I missed days 3 & 4, I was ready to pack it all in. I didn’t realise I needed to plan, to have interesting topics & give myself time to write, edit, publish & promote.

I felt like a failure before I’d even given myself a chance.

Fortunately, I wasn’t ready to quit & after a few false starts, I set myself 1 blog post a week. This was something I knew I could stick to, gave me a chance to create content & gave me confidence with my blogging skills.

I’m so glad I didn’t let this stop me from blogging. My life would have been very different if I’d given up because I set my sights too high. It’s ok to start small & slowly grow into what you’re doing as your confidence & skills increase along the way.

If you haven’t blogged for a while, set yourself a goal of getting back into it. Set an attainable plan, think of a few topics & get going. It’s always worth it when you get back into the blogging groove!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!