By Caroline Towers
For me, blogging is one of my favourite creative outlets. Yes, it’s changed over the years since I wrote my first blog post in 2011 but it can still be a great way to grow your own brand online.
When I first started blogging I wanted to talk about everything. Anything which I had done, different topics which interested me & there was certainly no cohesion to my different blog posts.
I trudged on like this for a while, not knowing why people weren’t reading & never quite sure what to blog about next.

Until I realised I needed to think about my audience.

Blog for your readers

Instead of writing your blog posts for yourself, have you ever thought about your readers? Who are you looking to attract & what will they want to read?

Once I began to work this out, my lifestyle blog began to grow. I was writing with an audience in mind & giving them the content they were looking for.

RELATED: Is blogging dead?

Of course, you have to write about what you enjoy otherwise it will get stale very quickly but once you add in knowing your audience it will help you with 2 things.

The first is it will help you know what blog posts to write. You will know your topics, what your audience is interested in & you will always have content to share.

Secondly, you will attract people to your blog who are interested in what you are sharing. They will become loyal superfans because it’s like you’re talking to them.

This small switch can make a huge difference for you & your brand.

To learn more about how you make changes to your blog to achieve the success you want, our online course, Trigger Your Blog, is here for you. Click here to find out more about our online course & how it will help you & your blog straight away!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!