By Caroline Towers

Yay, you’ve made the decision to start a blog. It’s an exciting time! Starting a blog could be the gateway to numerous opportunities for you, allow you to create your own brand and help others along the way but where do you begin?!

Today I am sharing with you 3 key things you may want to consider before you hit publish your blog.

Create your Niche:

In the beginning, you may not be clear on exactly what you want to share and that’s ok. I would recommend picking a few topics which will be your primary focus to help you get started. Having topics which you are passionate about will allow you over time to develop your own niche and make it clear your readers what they can expect going forward. Stick with it for 6 months and if you need to reevaluate your topics and pivot that’s ok. It’s better to give something a good go than keep changing every week.

RELATED: What I Wish I Knew Before Starting My Blog

Find a Name:

A name is hard! It took me so long to come up with The Content Edit. Spend time on the name but don’t overthink it. You might want to check Namecheckr. This website shows what names available on all the different social media platforms and the domain name (the www name you type in at the top). If the name is taken, no matter how good it is you may want to rethink it. Naming your blog something similar can cause confusion, make it harder for you to get found if they are more established and if the name is trademarked you could get into trouble legally.

Self-Host Your Blog:

Once you have a name and a niche it’s time to create your blog. I would recommend using WordPress for blogging. This means buying your own domain name on one of the many sites out there (I recommend and then using the same company to host your blog. will then set up your WordPress blog for you and you can log in via their website. Once it’s all up and running it’s time for the fun to really begin as you start to design and then publish your blog!

Like most things which are new, starting your blog can be a steep learning curve in the beginning. It’s worth investing your time into learning the technical side if you need to and t be clear and consistent from the beginning, set you up well in the long-term. Our online course Trigger Your Blog may also be something you want to consider. You can find out more here.

We love to see new blogs and find out what you are creating! Let us know on Instagram or Twitter all about your new blog at @thecontentedit


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time, she loves to travel, go to the movies, watch sport & drink prosecco!