Email marketing is an essential part of any small business’s outreach strategy, but it can be daunting to sort through all the options. Fortunately, there’s an easy solution: Flodesk.
Clunky HTML coding isn’t a thing anymore thanks to this service. The interface is simple and intuitive, allowing you to integrate customer data into each email blast. With Flodesk, your emails have the most up-to-date information about order histories and store preferences so that you never miss out on a sale—or worse yet, get flagged for spam because you’re sending bad info. It’s so easy that even a marketing newbie could do it!
Why you need email marketing.
Regardless of how you handle your social media, it’s important that you remember the power of email marketing. It’s a way to stay in touch with your audience, make them feel heard, and develop trust with them over time. Email marketing is also one of the most affordable and accessible ways to promote yourself online. Further, it allows for a much deeper connection with people than other platforms: emails can easily be formatted and personalized to give more meaningful experiences.
With all its benefits, why wouldn’t you want to keep an email list? Sign-up forms are inexpensive tools that can help you collect contacts and build a roster of interested readers who will be notified when new content goes live. You’re likely already signed up for countless companies’ mailers so you might as well join in on the fun!
Flodesk is the best option for email marketing.
Should you sign up for Flodesk? It’s the best option for email marketing.
Flodesk is an all-in-one platform for email marketing. It’s a complete platform that will help you grow your business by providing easy tools to turn more leads into customers. With Flodesk‘s campaigns, you can use their templates to create email content directly from scratch or choose from one of their professionally designed templates available within your account. You’re also able to save time and money by having a single place where all your customer data is stored, so you can do things like plan efficient emails without having to log in and out of multiple accounts.
Grow your email list.
Are you just starting out? Hey, we were once in your shoes. Hopefully one day we can be in yours. In the meantime, here’s some advice from a fellow entrepreneur on how to grow your email list.
What do I mean by advice? Well, I’m mainly talking about how to provide value and build trust with readers so they’ll want to sign up for email updates and newsletters. And let me tell you, that takes more than “hey check this out!” posts on Facebook or Instagram.
The first step is to ask yourself what value you actually are providing on your blog or social media profiles—because if the answer isn’t clear, then no one else will know either. If it is clear, then you’ve got a way of communicating that might work to bring people into your own little corner of the Internet. Once someone signs-up for your email list (and by extension becomes part of your community), they’re going to be more inclined to read future blog posts/social updates/etc., but only if they’ve already been exposed a few times before reaching that point.
Stand out with great newsletter templates.
If you’re looking to up your email marketing game, it may be time to consider a newsletter service. A newsletter service—like MailChimp and Flodesk—is a tool that helps you create and manage email newsletters (or campaigns) while providing analytics and reporting on how much each campaign is engaging your audience. These services can be used for both personal and business use.
What are the reasons you would want a newsletter service?
- They allow you to design professional-looking templates for any content or agenda.
- They offer easy sharing options so anyone can sign up using social media or an online form with almost no effort from your end.
- They let senders know if their emails are being read because they give read tracking information. This means you can see if those little red “X”s are being seen by your subscribers’ eyes when they get the emails in their inboxes, which ensures that your message isn’t being ignored (or worse, blocked). They also help track open rates so that you know how many people actually opened the message as opposed to just tapping that tiny little “X”.
- They offer features such as autoresponders, lists segmentation, personalized content creation and delivery, etc., which can make it possible for someone with very little technical knowledge of HTML code or a complicated database system to create fully functioning email campaigns. -They typically provide excellent customer support via phone, email or live chat.
- It’s important to note that not all of these features will be available with every provider; some focus more specifically on one feature than others do.*
Create workflows to save business time.
A workflow is a series of actions, triggered by one another, that makes a task easier. If you need to download pictures from your camera to your computer and then upload them onto Etsy to sell them, there’s a good chance you could benefit from workflows. Workflows are essentially automated processes of the sort that humans have been performing manually for centuries. The difference is that they can be triggered by something as simple as an email.
Workflows are what we use at Flodesk (I’m one of their representatives) to save us time and money. In the example above, it’s clear how much time would be spent doing all those manual steps—downloading photos, uploading them onto Etsy, etc—which makes using a workflow seem like an obvious solution for saving both time and money. Here’s how it works: instead of downloading images, uploading them onto our website and making them available for sale manually every time we want to add content to our shop, we set up a custom workflow with IFTTT (If This Then That). We even went ahead and saved some extra steps by creating our own upload template so that all we’d have to do is name the picture in order for IFTTT to recognize it as ready for sale on Etsy. Our business has been booming since we started using this method!
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