IS BLOGGING DEAD?

By Caroline Towers

I was at a networking event sharing about how I help bloggers through my online course & content creation when another member of the group turned to someone else & asked: “isn’t blogging dead?”

It wasn’t the first time I had heard it & I am sure it won’t be the last. Yes, blogging has changed so much over the last 8 years since I first started blogging but blogging is still in my blood. If you’ve ever questioned whether blogging is something you want to continue or whether it’s too late to start a blog yourself here are a few reasons why I believe it’s still as relevant as ever when it comes to growing your online brand.

Your Content can always be found

The types of blog posts people now share has changed, no longer are blogs diary-type entries. Instead, they are ways to inform, educate & inspire. Every blog post you publish is a new opportunity to attract people to your website.

Perhaps they discovered you via a link on your social media or they may have never heard of your brand before & were searching on Google where your post appeared. Once they have landed on your blog post they might hang around.

Your blog posts can attract people for years to come. Some of our top blog posts are ones we wrote last year & every month they continue to bring us new traffic to our website, how cool is that? Things you’re writing now might bring you new traffic for years to come.

You have the control

Having your own place on the internet gives you the control, as opposed to social media. If something changes on social media you have to adapt. Having your own blog posts means you can guide people to connect with you.

Once you have your audience arriving on your website you can give them a link to another post which might help them, guide them to your email list or encourage them to check out your offerings.

Blog posts are a place where you can dive deeper than on social media, they are a place to show your expertise & can you can ensure your audience has a great experience when connecting with your brand.

You have the data

When you’re sharing blog posts you can see detailed data about what your audience is doing on your website. To see this information ensure you have Google Analytics set up & you can then see who is coming to read your blog posts.

Knowing your popular posts, where people are visiting you from, what they are doing when they are on your website & how they are finding you are all valuable pieces of data to help you develop your brand.

Once you have this information you can create more posts to compliment these. This information can help you develop any offerings you want to bring in & you can see where your traffic is coming from to see what’s working for you the most.

So is blogging dead?

As you can see there is a strong place for blogging as part of your content creation. It’s a chance for new people to find you & your brand, a way to position yourself as an expert in your field, to develop a deeper connection with your audience & a chance to capture all the data you could ever need!

CAROLINE TOWERS

Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!

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