By Caroline Towers

If you’re like me, you’ve probably got lots of different passions and some of them could be businesses. It’s a challenge to have lots of different brands, to run so many Instagram accounts but it’s also lots of fun!

I currently have 3 brands which make an income alongside my new role as Girl About Bradford and my personal account – Plus a few Instagrams I have for fun!



I wouldn’t recommend it to everybody, in fact, most online mentors say to concentrate on one thing at a time. I understand that but if you have something burning inside of you then give it a go – If you can handle it.

To be honest, I find it easy running multiple social media accounts every day. I have lots of experience of it from being a social media manager for so many accounts over the years. If you find it overwhelming having multiple accounts then you might want to wait until you can hire someone to help you with your multiple passions.

With my different brands, I have The Content Edit which is all about content creation and business coaching. I also love to share what I’m learning with my other brands on this account so to me, I can also help my clients by having an understanding of e-commerce and testing on other accounts.

There will also be times when your multiple passions are out of balance and one requires more attention. This is especially true if you are doing a launch.

For example, in the build-up to Christmas, my e-com brands took more time as this is peak selling period, whereas The Content Edit could slow down a little bit ready for people who want to grow their businesses in the new year.

It’s not an exact science and some days you might wonder if it’s worth it but having multiple income streams is always beneficial. Plus if you have an idea which gets you excited to give it a try. If it doesn’t work or is too much for you, you can always pause it in the future.

Being multi-passionate can be challenging especially when creating different content and knowing what to say when someone asks you what you do! However, the rewards pay off in allowing yourself to be creative to go after your dreams and learn about different industries and topics.

If you feel a passion burning inside of you then I say go for it!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!