By Caroline Towers

There might be times when you feel like giving up, it’s not worth creating all this content because nobody sees it.  Today I am here to tell you – It is always worth it.

It’s not always easy to be consistent, to keep blogging, creating videos, posting to Instagram but the payoffs in the long term really can have an impact.

Getting Consistent

If you stay consistent, for example, you post 1 blog post a week for the next year, you will have 52 incredible pieces of content.  Likewise, if you post to Instagram every day you will have 365 images to show. Being consistent shows your audience, your potential clients or shoppers & other brands online you might love to collaborate with that you are serious about your brand.

By consistently posting you are standing out above people who are not posting on a consistent basis. It also gives you numerous opportunities to show your worth, to prove you know your stuff & to help you stand out in your niche.

When you’re consistent it also gives people more chance of seeing you, you know the changing algorithms mean many people don’t see every single you post. By sharing regularly they are more likely to see something you have created.

When it comes to this online world, you never know who is watching you. I have had multiple business opportunities & new clients thanks to my Instagram account.  Many of these people, I have never seen interact with my posts online but they have been watching.

Although you might feel like throwing in the towel remember people are watching you. In 12 months time, with consistent activity, at a level you are happy with, both you & your brand will have grown a lot.

Do you find it hard to stay consistent with your blog? It’s one of the things I teach in our online course Trigger Your Blog, to help you be more consistent, confident & stand out online. Find out more here.


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!


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