By Caroline Towers

Creating content online is so much fun, whether it’s for your blog, your social media or in your regular emails. It’s nice to share quotes and pretty images but have you ever thought about taking it deeper and becoming a storyteller?

Telling a story to your audience helps you become more relatable, allows your audience to connect with you and gives you the know, like and trust factor you’ve been looking for.

This doesn’t mean on every post you need to tell your life story but you can sometimes link back something you’ve done in your life.
Whether it’s in the past or something you did yesterday which can relate to your niche and your audience.

If you’re a fashion blogger share story of how you learnt which tops go best with different jeans.

If you’re a travel blogger share a story of an ancient monument you visited.

If you’re a business coach share a story of how you started out.

You have so many stories to tell!

Not every story has to be deeply personal, it can be about what you had for lunch. However, a few personal stories you are happy to share now and again will help create the connection with your audience. If you’re looking to set yourself as an “expert” in your niche and be the go-to person on certain topics then a few personal stories about how you got there and the results you’ve achieved will help with your reputation around the topics you want to be known for.

It might be nerve-wracking at first, to tell a story from your life. Think of it as fun, be creative with it and see what happens.

In this online world, everything is about testing, seeing what your audience resonates with and what didn’t work as well. With algorithms, a change in audience habits and lots more you can never get too comfortable and instead need to keep trying new things.


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!