By Caroline Towers

You’ve started a brand new blog which is really exciting but you can’t then sit back and expect people to find you – You need to go out there and share it with the world to bring readers to your blog.

1 – Create Content

Once you have a blog you need to start creating content on there on a consistent basis. Creating new content will keep bringing people to your blog and also it will help you be found through search engines like Google. Regular content shows those readers it’s worth their time to return to your blog to continue to learn, be inspired and get to know you.

2 – Share it

Sharing your blog on social media is a great and free way to share your new blog. It’s not instant but by sharing your blog and new posts you will be able to start o drive new readers to your blog. Over time you will begin to notice with platforms are performing best for you so you can start to focus on them.

3 – Know Your Audience

Begin to drill down and find your target audience. Think about the age, gender, location, hobbies of your target audience. By doing this you can create more blog posts hey will like but you will also begin to speak to them via your social media. By speaking directly to your target audience you will get the right people looking at your blog.

4 – Check out the competition

Create a list of around 10 blogs who are similar to you, blogs you would like to achieve the success of and emulate – Not copy! By analysing what they are doing regular can help you to decide on the best way to promote your own blog.

5 – Traditional PR

Sending out a press release around the launch of your new blog or any collaborations you are working on to local press and online media can be another way to create exposure for your new blog.

6 – Look Good

Check to see if your blog looks appealing and also check it’s easy to navigate. A great way to do this is to have someone else look at your site and watch them move around on it. Are links working, can they find what they need?

7 – Have a cohesive brand

Does your blog, social media, email marketing all match? I someone stumbles upon you is there cohesion across all the platforms? By having this you look professional and If you’re talking to your target audience (see point 3) on all the different platforms you are more likely to create a long-term reader as they will feel you understand them!

Those are 7 top tips to do with your brand new blog and continue to do as you start to grow. If you find you are struggling to gain traction with your blog, it could be that one of these points is out of alignment.

It’s a fun and exciting time start a blog – Enjoy the process!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!