By Caroline Towers

There are so many ways to create content which all help to build your blog and brand, today I’m sharing my views on why you might want to consider bringing video into your life!What I learnt along the way is you have to go through the process be patient and know it will happen.

Whether you make YouTube videos, share behind the scenes on Instagram Stories or go Live on Facebook there are lots of ways you can incorporate video into your brand.

1 – Video is a great way for people to get to know the real you.

By putting yourself out there via video you can share more of your personality. Done well your viewer can feel like you are talking directly to them, which helps create a connection with you. It’s also a way you can share parts of yourself which may not come across as well using the written form. Perhaps you like to have dance parties, you’re always having fun or you have a great accent – All of these and so much more can be shared on video.

2 – Video allows you to share what you’re an expert in.

When you share tutorials or tips on video it proves to your viewers you are an expert in your niche. Whether you are applying makeup, teaching a workout or chatting in front of the camera on topics you know a lot about. It will naturally come across you know your stuff because you do! It’s a quick way for people to be able to trust what you are saying.


3 – Video is becoming more prevalent.

With the rise of Instagram Stories and Facebook giving more and more priorities to videos it shows you what direction social media is taking, so whether you’re comfortable with it yet or not, video is a direction you really want to seriously consider to stay front and centre of your audience.

Like most things, the more you practice videos they better you will get. There is no such thing as the perfect time so if you’ve been thinking about starting video there’s no better time than now to get started!


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!