By Caroline Towers

Instagram Stories, it’s a rapidly growing part of my favourite app, Instagram. It’s a place to build a connection with your community, to share the behind the scenes of your life & brand. It’s an ideal place to research what your audience wants to see more of.

However, it can be overwhelming. Clients of mine, often feel like it’s something else they *should* be doing which will take time & they have no idea what to share.

Here are my 3 easy tips to help you improve your Instagram Stories, to increase your views & also help you to enjoy sharing on them!

1 – Create a story

You don’t need to share everything which is happening in your life to your story but perhaps 1 thing from the day which is a running theme with a beginning, middle & end.

If you blog about recipes you could share your cooking from start to finish. If you’re all about fitness share a few exercises from your workout. If you’re a beauty blogger, share you putting your makeup in the morning.

These are all small parts of your day which you can turn into content, they fit with your brand & can be enjoyable to watch.

2 – Use your brand colours

Keep your stories on brand & in your colours. This way, over time your stories will become recognisable. As well as with text, you can also do with this emojis or gifs which people will start to think about you whenever they see them.

Adding colours, emojis & gifs are also a great way to add an extra element to your stories & they don’t take long to add.

3 – Mix up your stories

Creating a mixture of images, videos & even plain backgrounds with writing on, all help to mix up your stories & help keep them interesting.

This is also a way for you to be creative & share things quickly, especially if you’re not keen on always been on camera.

Instagram Stories, when done well, are a great addition to your brand & they are continuing to grow. Keep what you’re doing simple to begin with, gain consistency & then you can experiment with being more creative & sharing more in the future.

To follow my Stories follow @thecontentedit & my personal account @caroline.towers


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!