By Caroline Towers

Are you taking your brand seriously? I love to use the word brand because it means no matter what type of content creator you are, you are building your brand. From blogger to a business owner you are developing a brand – Even if you don’t yet realise it.

Your brand is what people perceive you to be, it can encompass a colour scheme and a feel, it’s the subjects you talk about, your professionalism and so many more things go into your brand.

This is why it’s important to take your brand seriously, from what you post on Instagram, to the blog posts you write to the products you create – They are all part of your brand, whether you like it or not!

Here are 10 things you can do to start taking your brand seriously:

1 – Have a plan – Know what you want to achieve from building your brand and have a thought out plan to how you get will there.

2 – Create some systems – Create simple systems around all aspects of your brand and write them down. If you always forget things, this is especially important.

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3 – Have a separate bank account – Open a new bank account for your brand, this way your money isn’t all mixed together and will make your life much easier when you have to do your taxes.

4 – Keep a track of your money – Keep track of your income and expenditure. This way you know exactly what’s making you money and where your expenses are. You can use a simple spreadsheet for this on online cloud accounting like Xero.

5 – Invest in yourself – Have an appetite for learning how you can grow and get better. Be that reading self-development books, listening to podcasts, attending live events, watching videos – They are all an investment of your time and money.

6 – Invest in your business – Take courses which will teach you how to do things better or even hire someone to do things for you.

7 – Track your stats – Add Google Analytics to your website and track them monthly. This way you can see what is most popular, where your traffic is coming from and what people are spending their time on within your website.

8 – Know what you do – It might sound silly but do you know what you do? Can you share it in one or two simple sentences? It’s not always as easy as it sounds. Spend time refining your explanation of what you do, people will thank you for it!

9 – Tell people what you do – Don’t hide what you do, talk about it loud and proud. Both online and in real life, make sure you tell people what you offer.

10 – Have a good website – A pretty and well-functioning website makes you look professional. It’s the first thing people will search for after discovering you online or offline, give them a good impression.

I know when building your own brand, there is so much to do but these are 10 great starting points to really standing out and coming across as someone who is serious about the brand she is building.


Caroline Towers is a blogger, blogging educator & multi-passionate business owner.  She is the founder of The Content Edit.  In her spare time she loves to travel, go to the movies, watch sport & drink prosecco!



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